Competitive Intelligence

Know the main differences between your company and the major players in your industry.

The Steps ofCompetitive Intelligence

List All Direct Competitors, Gather All the Possible Sources of Marketing

360 Degree View ofYour Competition

Track your competition's complete digital footprint, both on and off their website.

Ready to take your company to the next level?

Schedule a Strategy Call Now!

What is Competitive Intelligence?

Collecting Competitive Intelligence is essential as it gives you insight into knowing what your competitors are doing and the threat they present to your company's survival.

The value of Competitive Intelligence can build your market share, launch new products, turn your company around, or eliminate competition from the playing field.

Competition is a fact of business life. If you have a customer, chances are someone else out there is trying to steal them away from you. New competitors are popping up all the time, and old competitors are constantly changing, upgrading, or innovating their technology, products, services, customer experiences, strategies, pricing, and advertising approach.

Does your company really know who your competition is? Do you understand how to minimize your competitors’ strengths, and take advantage of their weaknesses?

In-depth Competitive Intelligence analysis will reveal pieces of the road map you need to capture the lion's share of your marketplace, separate yourself from your competition, and how to eliminate those competitors from the minds of your prospects and customers. Compass Correct will evaluate your competitions strength in your marketplace... including identifying the main differences between your company and the major players in your industry segment.

We Will Probe After Information Like ...

    Years in business
    Revenue generated
    Key Marketing Strengths
    Products / Services Offered
    How they generate leads
    Number of leads per month
    How they convert leads to sales
    Average Sales Amount
    Sales/Marketing Tools
    Conversion ratio
    Customer Service
    Referral Systems/Affiliates
    Joint Ventures/Alliances
    Market Share

The Steps of Competitive Intelligence

1. List All Direct Competitors, Gather All the Possible Sources of Marketing

  • Lead Generators

    Print AdsEmail AdsSocial Ads, ● YouTube● Facebook● LinkedIn● Twitter● Instagram● PinterestSearch Ads (PPC, CPC, CPM)Yellow Page Ads, Print and OnlineNewspapers, Print, and Online (Penny Savers)Online Directories (Craigslist)Magazines and Trade JournalsFlyers and Door Hangers

  • appollo-icons

    Review Sites

    Better Business Bureau

  • App Stores

    Google Play StoreApple App StoreSamsung Galaxy AppsLG SmartWorldHuawei App StoreSony AppsAmazon AppstoreEtc.

  • Signage

    In-Store, Digital, and PrintBillboardsBenches, Buses, other transport

  • Broadcast

    Television and Cable Commercials (include streaming TV)Radio Ads (include streaming radio)

  • Direct Mail Pieces


  • Marketing Tools

    CDsDVDsFlash Drive Sticks● Audio● Video

  • Events


  • Reports

    PrintPDFAudioVideoSlideShareOnline Sales Funnel

  • Online Presence

    Social Media Company PageOnline Sales FunnelWebsite

  • Risk Lowering Offers

    FREE SamplesTry-Before-You-BuyTest DriveTrial SizeFREE for the First 30-Days

  • Scripts

    60 Second Elevator

2. Evaluate and Rate Each Marketing Piece

3. Summarize Results

4. Perform Competitive Intelligence Calls● Perform a “Shopping” Call to Each Competitor.● Perform an “Ad Survey” Call to Each Competitor.

5. Summarize Results

Get a 360 Degree View of Your Competition

Complete Digital Footprints...
On & Off Their Websites...
Social Media & Reviews...
App Stores and Beyond!
Subtle Website Changes...
The Latest Discussion Thread.

Whether planning to launch a new company -or looking to better position an existing company...Competitive intelligence is critical to its survival.

Get a 360 Degree View of Your Competition

Track your competition's complete digital footprint, both on and off their website, from social media to review sites to app stores and beyond. Catch subtle changes to your competitor’s website or the latest customer discussion thread.



Track the latest announcements and investments your competitors are making. See what events they're sponsoring, what awards they're winning, and what coverage they're getting.

    Read the latest announcements crafted and awards won by your competitors to see how they position themselves.
    Build your media list based on monitoring which stories get picked up and by whom.
    See which events your competitors are sponsoring to drive your own event strategy and get insight into their event budget.
    Find opportunities to create content or engage on social media for events you're not able to attend.


Get the inside scoop via employee feedback and personnel trends. Identify competitor strengths and weaknesses from employee reviews, key leadership changes, and office openings.

    See changes to the executive team and key personnel joining or leaving the company.
    Get alerted to new roles opened and see what they're focused on.
    Hear what employees have to say and get insight into internal strengths and challenges.


Catch any changes to features, pricing, and packaging to drive executive and product strategy. Know when they add, remove, or repackage features and functionality.

    Get alerted to new product content added, from web pages to datasheets, to videos.
    Don't miss any pricing and packaging changes or tests.
    See which products and services are scaling up or scaling down.


Hear what real users think of your competitors' products through third-party site reviews. Get insight into product and service gaps by monitoring help articles and forum threads.

    Hear what customers are saying about a competitor's strengths and weaknesses.
    Get deeper insight into product functionality and service performance.
    Identify product and service gaps through help articles and status pages.


Stay on top of your competitors' positioning and messaging, both on and off their website. Catch new website sections added, new design and branding launched, and changes to company profiles on third-party sites.

    Catch positioning changes anywhere across the website.
    Review design changes, whether part of a small conversion test or a big brand refresh.
    Monitor changes to the company's boilerplate or profile to pull out intel on the direction.


See which customer case studies are getting added or removed, and take note of industry or use case focus. See which partners they're adding or removing to get insight into product strategy and where there may be gaps.

    See which testimonials and case studies are featured and notice trends.
    Investigate when a customer is removed from the website.
    Get insight into product strategy based on partners added or removed.
    Analyze trends to identify target market focus and company direction.


Monitor what your competitors are publishing across the web so that you can create differentiated content and get insights into their target audience and keywords. Social media activity shows you what they're promoting and how, and can surface opportunities for you to participate.

    Monitor the latest blog posts, videos, eBooks, and more.
    Identify how to create better performing, differentiated content based on topic and medium threads.
    See which channels work best for your competitors in promoting their content.
    Jump into social media discussions about your product and industry.


Review the latest conversion campaigns and promotions running in your market, even if they're still in testing mode. Get inspiration for differentiated campaigns and take advantage of this insight into marketing strategies.

    Review the newest landing pages and calls to action published.
    Check out what A/B tests and promotions are running.
    Get inspiration for your own marketing campaigns and intelligence on marketing strategy.


Request a free quote .

Our Master Business Coaches are standing by ready to assist you in establishing and setting up the right “Customer Experience” solutions for your small business. Our Master Business Coaches are fully trained and experienced with knowing exactly the best approach to take to maximize sales and keep your customers coming back for more.

Feel free to contact us for any inquiries:


491 Nathan's Way, Suite # 4,Grand Haven, Michigan, 49417, USA


Monday - Friday: 9 AM - 5:30 PMClosed Saturday & Sunday

Thank you!

We will contact you shortly.

Can't send form.

Please try again later.

Compass Correct, 491 Nathans Way, Grand Haven, Michigan, 49417, USA