Collecting Competitive Intelligence is essential as it gives you insight into knowing what your competitors are doing and the threat they present to your company's survival.

The value of Competitive Intelligence can build your market share, launch new products, turn your company around, or eliminate competition from the playing field.

Competition is a fact of business life. If you have a customer, chances are someone else out there is trying to steal them away from you. New competitors are popping up all the time, and old competitors are constantly changing, upgrading, or innovating their technology, products, services, customer experiences, strategies, pricing, and advertising approach.

Does your company really know who your competition is? Do you understand how to minimize your competitors’ strengths, and take advantage of their weaknesses?

In-depth Competitive Intelligence analysis will reveal pieces of the road map you need to capture the lion's share of your marketplace, separate yourself from your competition, and how to eliminate those competitors from the minds of your prospects and customers. Compass Correct will evaluate your competitions strength in your marketplace... including identifying the main differences between your company and the major players in your industry segment.