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Jack lives 100% authentic. “This is where true opportunities abound for everyone. Say it like it is. I’ve learned that to be happy in life, you need to figure out what your dream is… then increase the size of your dream daily… small steps each day! Don’t settle for anything less than what your dream entails.”
Jack began to share with others the lessons, tips, and tricks he learned from a multitude of highly successful mentors, along with his own experience and research to help them build their own long-term, sustainable business success by showing them how to craft powerful memorable personalized customer experiences designed to create life-long devoted relationships with their customers.
MY EARLY CAREER DAYS
Sports was a big part of my early life.
I had some great experiences and success! (OK, it was a long time ago) Baseball was one of the best sports. I played in an International 'Honkbal' Tournament in the Netherlands, pitching against the Korean and Dutch National Teams. A shoulder injury put an end to my professional prospects!
CAREER SHIFT TO MARKETING
BECOMING AN ENTREPRENEUR
I decided to make the jump and become an entrepreneur and go into business for myself. Now I realize we cover some of this in our company history section located on our About US page. However, that is a more generalized statement of the overall experience. What I will reveal with you here is my personal experience and what I witnessed and learned that hopefully, you will find insightful.
I began my marketing career working with a bootstrapped start-up called Y2Marketing, back in February 2001. The co-founders, Rich Harshaw and Edward Earle were in their early 30’s and had developed a training program called "Monopolize Your Marketplace" -- the foundation for "Marketplace Domination Secrets."
The cost to join Y2Marketing back then was a $35,000 license fee. The license included a full week of intensive live training. I now know how it feels to 'drink from a fire hose' on full force. They crammed in so much information I thought my head would explode. I was trying to absorb the marketing system they taught as fast as humanly possible.
My career background included every sales training program conceivable that was offered back in the 1980s and 90s. Edward Earle, my mentor at Y2Marketing, completely changed my perspective entirely about sales.
Success comes from creating a Sales System. The likes of which few small business owners truly implement today.
Edward had an incredible vision and a powerful authoritative presence, he understood business strategy like no one I had ever met before. He could regurgitate industry-dominating strategies at the drop of a hat. And he was a magnificent storyteller. I was completely enchanted by his conversations. It was a magical experience.
Y2Marketing expanded nationally training businesses and consultants. And within 12-months recruited a workforce of 1,250 consultants. In October 2002, just 20-months from their rebirth, Y2Marketing made INC Magazines, INC 500 List, ranking at #42. A year later, they made the INC 500 List (Again) ranking at #28 by expanding into Canada and increasing their consultant base to over 3,000 members. Their small business e-zine subscriber list increases to 1.3 million subscribers. They gained a 9,900%+ increase in revenue from 2002.
However, in August 2004, things started to change. The two co-founders formed split ideologies on how they should continue to operate the company. So, in August, Edward Earle resigned his position from Y2Marketing, and I went on to do private consulting.
MY INTERNAL STRUGGLE:
Choices I had made on the entrepreneurial road which I detailed above obviously had major consequences good and bad. My partners and I have been down more roads than we'd like to recall sometimes. We've drilled many wells that were 'dry' and haven't produced anything as of yet.
I HIT A WALL:
Time to re-brand, re-engineer, and innovate! As you can see, we had plenty of experience, successes, and failures (didn't work out as we hoped).
Time to 'bundle' all the intellectual capital (what we've learned) into one comprehensive opportunity to benefit the most people, today, tomorrow, and for years to come. Provide the BEST experience possible. Compass Correct is the result.
Start with the knowledge business - teach & educate business owners while providing the tools and coaching to execute what you learn. Follow the roadmap to achieving your goals and aspirations.
We're looking for business owners who want to learn what marketing is supposed to do, the leverage it creates, and become the best deal and be able to prove it. The consumers (like you) are tired of tricks and gimmicks.
True knowledge doesn't happen with a 10-minute video or in a microwave 'Google it' world, it takes time to absorb essential information, not waving a magic marketing wand.
We make marketing easy to understand. The good news, it's more science than you realize. In fact, it's more like a math equation, you see there's only one! My marketing mentor Edward Earle referred to it as a one-trick pony.
I'm glad you found your way to our website and hope you get as excited as we are when you discover how unique and innovative this opportunity is; especially given the marketplace of unlimited choices,
The reason I say discover is it'll take a little time to understand and appreciate everything we're offering.
This is an exciting new launch for us. There's currently no other solution like this available for small businesses ANYWHERE!We know, we've checked.
The next decade will REQUIRE marketing based on a solid foundation and principles, innovate to create memorable customer experiences, and stay highly adaptive!! Why? Some of the smartest guys are predicting economic storms and game-changing technological breakthroughs. Having a Master Business Coach to advise and recommend just might come in handy.
Look forward to getting to know each other!
MY PERSONAL LIFE
I'm a devoted father of two daughters and five grandchildren I absolutely cherish. Fortunately for me, they all live close by in the West Michigan area, and I'm blessed to be able to visit with them all frequently.
My daughters have always been the delight and joy in my life. When they were young I would take them on quick little outdoor adventure excursions to our favorite spot located at Glen Arbor, Michigan. The place was great! Cool, calm relaxing sun-filled fun.
Exploring Sleeping Bear Dunes and the Leelanau Peninsula, which is the Lower Peninsula of Michigan which extends along the Lake Michigan shoreline.
My youngest daughter and I are BIG country music fans! Recently, we shared the experience at the "Dierks Bentley & Jon Pardi" concert for my birthday!
See... she still wears that same frowny face :)
I certainly hope you will look over the rest of the website and consider choosing us when making your final decisions.
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Our Master Business Coaches are standing by ready to assist you in establishing and setting up the right “Customer Experience” solutions for your small business. Our Master Business Coaches are fully trained and experienced with knowing exactly the best approach to take to maximize sales and keep your customers coming back for more.
Feel free to contact us for any inquiries: