Let’s face it; all of us today are mobile-smart communicators. All the 'big retailers' are investing BILLIONS of DOLLARS each year in the further advancement of their capabilities to connect and communicate with their customers; along with investing in powerful strategies to improve the “customer experience” when their customers connect with them.

Compass Correct is no different!!!

Using advanced location technologies like our Smart WiFi Network, we can directly communicate with your customers through their mobile devices. This “communication” is not limited to smartphones alone as it equally applies to any GPS or Bluetooth-enabled device.

Example: Customers using a laptop, a tablet, or even some feature-enabled non-smartphones.

Here’s what you need to understand: When they run this kind of search, they are usually looking to purchase something quickly, and in most cases NOW!

This is one of the greatest advantages to having your brick-and-mortar retail location operating with personalization technology.

By connecting with your customers in this way, we can instantly (while they search), respond and serve up engaging advertisements or communication responses that are relevant to their search and personalized to them specifically. Spend a moment and think about how powerful that is!

Imagine how you might react if while searching for a product, you got an immediate personalized response, specific to your search request—with the right information allowing you to self-analyze and determine that you are making an informed buying decision based on “value.” Isn’t that what all customers ultimately want? Isn’t that what you want when you shop? Of course, it is.

Identify high concentrations of customers.

Step 1. A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)

Step 2. Next, a virtual Conversion Zone is traced around one or more of the advertiser’s locations.

Step 3. When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.

Been there already? When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geofencing campaign.

Conversion Zone Reporting

Events: Our Advantage

Target customers who attended specified events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geo-Fence during a specified date and time window of an event and then advertise to those customers. Ideal locations include stadiums, arenas, convention centers, parks, festivals, and much more.

How Event Targeting Works

A virtual geo-fence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.

When the customer enters the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.