Proximity Marketing

Connect with your customers like a mega-retailer.

“Here is a powerful yet simple rule of thumb...
Always give people more than they expect to get.”

Nelson Boswell

We're All Mobile-Smart Communicators

Let’s face it; all of us today are mobile-smart communicators. All the 'big retailers' are investing BILLIONS of DOLLARS each year in the further advancement of their capabilities to connect and communicate with their customers; along with investing in powerful strategies to improve the “customer experience” when their customers connect with them.

Compass Correct is no different!!!

Using advanced location technologies like our Smart WiFi Network, we can directly communicate with your customers through their mobile devices. This “communication” is not limited to smartphones alone as it equally applies to any GPS or Bluetooth-enabled device.

Example: Customers using a laptop, a tablet, or even some feature-enabled non-smartphones.

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Your Customers ...

Shop Just Like You.
Use a Smartphone

In the same way, you use your smartphone—your customers do the same. Think about it for a moment. How do you use your smartphone? Don’t you use it for investigating a business? Or searching that business's credibility and reputation when you are thinking about trying a business out for the first time? You also use it to map to the business's location too, don’t you?

Respond Instantly While Your Customers Shop.

Like you, your customers also use their smartphones to search for items they want to buy.

Here’s what you need to understand: When they run this kind of search, they are usually looking to purchase something quickly, and in most cases NOW!

This is one of the greatest advantages to having your brick-and-mortar retail location operating with personalization technology.

By connecting with your customers in this way, we can instantly (while they search), respond and serve up engaging advertisements or communication responses that are relevant to their search and personalized to them specifically. Spend a moment and think about how powerful that is!

Imagine how you might react if while searching for a product, you got an immediate personalized response, specific to your search request—with the right information allowing you to self-analyze and determine that you are making an informed buying decision based on “value.” Isn’t that what all customers ultimately want? Isn’t that what you want when you shop? Of course, it is.

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The most advanced location-based mobile advertising built with Geo-Fencing technology.

Conversion Zones
Event Targeting

Compass Correct’s geo-fence technology enables us to customize audiences through custom targeting with pinpoint precision. We purposely built this Geo-Fencing technology to solve the common issues with solutions built on mobile ad networks: precision and scale. Through the use of unstructured data and programmatic infrastructure, our performance is unmatched.

    Measure online to offline conversions with our Geo-Fencing Technology.
    Target users attending an event within a specific time frame.

Geo-Fencing Advantages

Identify high concentrations of customers while they shop.

    Drive Mobile Performance & Mobile Reach
    Measure Online to Offline Conversions
    Target Event Locations During Specific Date & Time Ranges
    Incomparable Scalability
    Pinpoint Accuracy
    Granular Localization Via Custom Shapes and Sizes
    Variable Recency (Instant – 30 days)
    100% Proprietary Technology
    More Powerful and Accurate than GEO-IP Targeting
    Identify High Concentrations of Customers
    Location File Import and Export Capabilities
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Identify high concentrations of customers.

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Event Targeting

Target customers who attended specified events within a specific time frame.

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Customer Loyalty

Target customers who have previously been to your brick-and-mortar location.

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Competitor Locations

Target customers who have recently visited one of your competitor’s locations.

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Custom Audiences

Target customers that are within or have recently visited a specific Geo-Fenced location.

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Event Targeting

● Drive Mobile Performance & Mobile Reach● Measure Online to Offline Conversions● Target Event Locations During Specific Date & Time Ranges● Incomparable Scalability● Pinpoint Accuracy● Granular Localization Via Custom Shapes and Sizes● Variable Recency (Instant – 30 days)● 100% Proprietary Technology● More Powerful and Accurate than GEO-IP Targeting● Identify High Concentrations of Customers● Location File Import and Export Capabilities

Competitor Locations

Identify high concentrations of customers while they shop.

    Drive Mobile Performance & Mobile Reach
    Measure Online to Offline Conversions
    Target Event Locations During Specific Date & Time Ranges
    Incomparable Scalability
    Pinpoint Accuracy
    Granular Localization Via Custom Shapes and Sizes
    Variable Recency (Instant – 30 days)
    100% Proprietary Technology
    More Powerful and Accurate than GEO-IP Targeting
    Identify High Concentrations of Customers
    Location File Import and Export Capabilities
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Company picture

Custom Audiences

● Drive Mobile Performance & Mobile Reach● Measure Online to Offline Conversions● Target Event Locations During Specific Date & Time Ranges● Incomparable Scalability● Pinpoint Accuracy● Granular Localization Via Custom Shapes and Sizes● Variable Recency (Instant – 30 days)● 100% Proprietary Technology● More Powerful and Accurate than GEO-IP Targeting● Identify High Concentrations of Customers● Location File Import and Export Capabilities

Use GEO-Fencing Technology To Measure Online To Offline Conversions

Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual Conversion Zone around a physical location, advertisers can measure the amount of physical traffic driven to the location with previously served-up ads.

How Conversion Zones Work

Step 1. A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)

Step 2. Next, a virtual Conversion Zone is traced around one or more of the advertiser’s locations.

Step 3. When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.

Been there already? When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geofencing campaign.

Conversion Zone Reporting

    Impressions
    Clicks
    Click Through Visits
    Cost Per Visit
    Total Spend
    View Through Visits
    Total Visit Rate (TVR)
    Daily Visits
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Events: Our Advantage

Target customers who attended specified events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geo-Fence during a specified date and time window of an event and then advertise to those customers. Ideal locations include stadiums, arenas, convention centers, parks, festivals, and much more.

    Self-contained, turnkey Event Targeting solution.
    Granularity down to the hour level.
    A tool that builds audiences based on physical locations during a specific date and time windows.
    Incomparable scalability.
    Fully automated process to run Event Targeting campaigns on single or multiple locations, dates, and times.
    Audiences are portable and reusable.

How Event Targeting Works

A virtual geo-fence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.

When the customer enters the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.

Act Now and Personalize Your Customer Experience... Today!

CONTACTS

Request a free quote .

Our Master Business Coaches are standing by ready to assist you in establishing and setting up the right “Customer Experience” solutions for your small business. Our Master Business Coaches are fully trained and experienced with knowing exactly the best approach to take to maximize sales and keep your customers coming back for more.

Feel free to contact us for any inquiries:

Address

491 Nathan's Way, Suite # 4,Grand Haven, Michigan, 49417, USA

Hours

Monday - Friday: 9 AM - 5:30 PMClosed Saturday & Sunday

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Compass Correct, 491 Nathans Way, Grand Haven, Michigan, 49417, USA