The Single Most Effective Website Development Program To Revolutionize Your Customer Engagement and Customer Experience.

Concept | Strategy | Design/Develop | Content | Personalize | Delivery

Compass Correct can deliver it all, a fully responsive mobile-ready website that's FAST loading, responsive, attracts more visitors, establishes and builds company credibility, and customer loyalty.

You Never Get a Second Chance to Make a GREAT First Impression

First impressions in today's world are often made by websites and social media pages. When consumers search for the products and services they need, you may be fortunate to have them discover your website or social listing page. In either case, they will formulate a reflective impression (good or bad) as to the credibility of your company, by the way, your site or page looks, and by how it makes them "feel."

If your website looks amateurish, their first impression will be that you are an amateur, and your company likely does amateurish work. If your website looks overly cartoonish, they will perceive that you are not serious about what you do. If your website uses too many contrasting colors and/or variations in fonts and font sizes, it will reflect poorly on the visual presentation of the professionalism and credibility of your company.

In fact, if it looks any way other than what is considered by your marketplace to be "credible" to your industry segment, they will instantly dismiss your company and click on what they perceive is a "better" suited choice.

Small businesses: Challenges

According to the United States Small Business Administration (USSBA), approximately half of all small companies in the United States survive five years or longer. A lack of marketing and promotional efforts is one of the primary reasons small companies fail. Nonetheless, according to Deloitte, small firms have a significant edge over larger corporations if they properly use the power of the Internet and social media.

However, small businesses find it hard to conduct digital marketing activities:


They do not have enough expertise and lack time to improve their digital marketing knowledge and educate their staff.


They find it hard to justify the investment for most digital marketing products and services, partially because it’s hard for them to calculate it correctly.


They are afraid that creating even a basic online presence will take a lot of time in general and their time in particular.

The Importance of a Quality Website

According to, 87% of people looking to buy products or services start their journey online, up from 71% last year.

For those small businesses who are at the beginning of their online journey, a good website will...

● Establish them on the digital map and help attracts new clients.● Ensures they stop losing leads to competitors.● Helps establish trust and credibility

For those small businesses that already have a poor website, a new website will...

● Improves rankings and visibility (due to pro content and SEO)● Brings more leads (increased focus on conversion and pro content)● Aligns web presence with customer expectations (mobile-friendly, fresh, up-to-date)


Today, you must emphasize website functionality as well as the experience of your visitors. Your visitors must be able to understand your goods and services in a clear and logical manner. It is difficult to create a high-quality website that is aesthetically attractive, logically set out, quick to load, and useful. However, if you want to attract and retain visitors, all of these issues must be examined and handled.

Think about it. Isn't that what you want from a company you're looking up?

Your website and social networking page are visual representations of all that your business stands for. It is based on your business's history and what you stand for as a company. It is the correct use of color psychology as well as creative layout and design that is consistent with your company's colors, markings, logos, typography, slogan or tag line, and rationally created functional code. Branding is not just an art; it is also a well-defined, well-researched science that must be implemented if you want to succeed in business.

The following will give you a better idea of what we mean here:

You'd expect a renowned ivy league institution like Yale University to have an art school with a visually attractive website that reflects the level of education you'd expect from Yale. Examine the Office for the Arts at Harvard, which houses Harvard's Art School. Don't you think it has a credible appearance? At the very least, it gives you the impression that "Gee, I may be able to learn something about art here."

What's your first impression? Amateurish, right?

I mean this is Yale University - Their School of Art. Seriously??? It's a horrible representation.

And, who came up with this "watering the baby kangaroo" background?

Sure, baby kangaroos are adorable. Who doesn't love them? But, repeating photos in the background should be subtle and faded at best. The ever-repeating stark edges of the photo shown here should never be this obvious. Granted, we understand this website functions as a wiki and receives content contributions from faculty and students alike. So, the site admin may not have control over the content, but they do have control over how the content (font, text, and images) is displayed to visitors.

You get my point. Here you have two ivy league universities with websites that are starkly on opposite ends of the credibility scale.

We'll Deliver World-Class Responsive Web and Mobile Design

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A Quality Website Design Will Establish Your Brand and Create A Lasting Memorable Impression

Our team of web developers is highly skilled, qualified and specializes in creating credible digital brands that leave lasting memorable impressions. We have worked with over 10,340 clients, in over 262 different industry segments. We promise quick turnaround times, unlimited revisions, great customer service... and 100% ORIGINAL CUSTOM DESIGNS!

  • Unlimited Design Concepts

  • Unlimited Design Revisions

  • Project Manager as Single Point of Contact

  • Full Copyright Ownership

  • 100% Satisfaction Guaranteed

Each Website Includes Hosting and OAMPT

(operations, administration, maintenance, provisioning, and troubleshooting)

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    Operations refer to the procedures we use during normal network operations. They are our day-to-day organizational procedures when providing your company services: handover orders, helpdesk ticket escalation, major issue management, call out, support procedures, regular updates including emails and meetings to include; daily checklists, on-call and rotating shift schedules, call response, and ticket opening procedures, manufacturer documentation like; technical specifications and operator handbooks, and OOB Procedures.

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    Administration refers to support procedures necessary for day-to-day operations - things like common passwords, equipment, and tools access, organizational forms and time-sheets, meetings minutes and agendas, and customer service reports. This is not necessarily just for 'network admin', but it could also include 'network operations admin'.

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    Maintenance refers to tasks that if not done will affect your service or system operation, but are not necessarily the result of a system failure. This does include the configuration and hardware changes that are a response of system deterioration. These involve scheduling provider maintenance, standard network equipment configuration changes as a result of policy or design, routine equipment checks, hardware changes, and software/firmware upgrades. Maintenance tasks can also involve the removal of administrative privileges as a security policy.

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    Provisioning is the introduction and installation of a new ordered product or service, creating new circuits and setting up new equipment, and installing new hardware. Provisioning processes will normally include 'how to' guides and checklists that need to be strictly adhered to and signed off. They can also involve an integration and commissioning process, which will involve sign-off to other parts of the business life cycle.

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    Troubleshooting is carried out as a result of a fault or failure of some kind. It may result in maintenance procedures, or emergency workarounds until such time as a maintenance procedure can be carried out. Troubleshooting procedures will involve knowledge databases, guides, and processes to cover the role of network operations engineers from initial diagnostics to advanced troubleshooting. This stage often involves problem simulation and is the traditional interface to design.


Every Website We Custom Build Is ...

Responsive Design

Designed to render beautifully, with an optimal visitor experience across any device, including desktops, tablets, and mobile.

Visitor Optimized

Goals for specific actions measured using analytics and optimized for personalizing the visitor experience, which must be measured.

07 lightning fast speed website dekstop SEO

Load Speed Tested

We monitor your site around the clock to verify it loads fast and works, by automatically testing it from 70+ locations globally.

Optimized for Results

We only consider your website a success if it entices consumers to visit and converts them into satisfied buyers.

Built On Research

Our website strategy won’t be based on guesswork. An analysis of your industry will give us the data for its success.

Progressive Web App

PWAs provide a smooth, app-like experience, loading the website instantly, and launching via a smartphone icon.

Unlimited Changes

94% of website visitors won’t trust an outdated website.With our hosting and OAMPT subscription, you can request unlimited changes to your copy and design.


Mobile-First, Attractive Design

57% of internet users say they won’t recommend a business with a poorly designed website on mobile.Our professional designers will ensure your website is mobile-friendly and follows global best practices to bring you more leads.


Compare the Values

  • Compass Correct Websites

    ● Design: Mobile-ready, device adaptive (desktop, tablet, mobile), high-performing● SEO: Basic SEO is always added and considered● Support: Unlimited standard changes● Conversion: Follow best practices● Cost: Affordable as our price model is based on volume

  • Popular Competition

    ● Design: Browser responsive, performing● SEO: Little to none● Support: Up-sell limited changes at a higher rate● Conversion: More focused on design● Cost: Very high as they are more money motivated and try to maximize each sale

Progressive Web App (PWA)

Give your site visitors an incredible app-like experience on mobile by having a Progressive Web App (PWA) developed for your website. This exciting new technology, spearheaded by Google, is now available for all the websites we build.


Progressive Web Apps (PWAs) provide your website visitors with a smooth, app-like experience, loading instantly when a visitor re-visits your website on their mobile device. Even if the device is offline, the PWA will enable your website to launch by clicking on an icon on your visitor’s mobile device, just like your native apps do.

PWAs are browser-based, so they load within your web browser (Google Chrome, Mozilla Firefox, MS Edge, etc.) instead of within a downloaded executable file like native apps require. The value here is the PWA (your mobile website) loads much quicker and your app is not consuming excessive hard drive space and heavy CPU cycling resources on your visitor's mobile device. This all adds to you creating a better experience for your prospects and customers when it comes to learning about your company and the things you do to add value to them.

PWAs update automatically when your website’s content is refreshed, and PWAs are only served via Hypertext Transfer Protocol "Secure" (HTTPS), so they are always secure for your visitors. Like native apps, PWAs can also be sold on Google Play and iTunes. PWAs are another exciting step towards improving customer engagement on mobile.

When a visitor accesses your website enabled with your PWA from their mobile device, an "ADD TO HOME SCREEN" button will be displayed below the website. After the user clicks the button, a site icon will be added to their home screen, just like a native app. The next time the visitor, which is now a "user" wants to visit your website on their mobile device, they simply click the icon to re-enter your website quickly, even if their device is offline.

How cool is that?

Benefits of Having Your Own PWA:

  • Gives users faster, easier access to your website(s) by enabling access to the site via your user’s mobile homepage, for a native app-like experience.

  • Sites load instantly when users re-enter, providing a reliable mobile experience.

  • Enables users to re-enter a site, even if they are offline.

  • Like native apps, PWAs can also be sold on Google Play and iTunes.

  • Creates a more engaging mobile experience, since mobile websites behave like natural apps.

  • We can personalize their experience even more by sending Push Notifications about events, updates, new videos, etc.
    "Hey Tom, News Flash! Check out the new Outerlimits SL-50 Speed Boat images we just posted."

Results are what govern everything we do here at Compass Correct. By encoding powerful tools to acquire necessary user research data and adapting personalization features, the world-class website we deliver to you will leave your competitors feeling your sting.

Our Results-DrivenWebsite Development Process


When we’re done with the idea, we move towards prototyping. At this step, we implement all your instructions and requirements to the product prototype. You’ll see in detail how everything will look like when the product is released. You’re still welcome to introduce changes to the prototype until the draft version is approved.

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Interested In SomethingMore Advanced and Elaborate?

We Can Help.


We can activate visitor personalizations with triggers such as time of day, geolocation, number of visits using push notifications, popups, and notification bars. We'll engage your visitors by showing customized actions at the right time, then watch your conversions soar.


If you want to continuously improve your website, you need to continuously test out new strategies and ideas. A/B testing gives us conversion analytics, data routing, and collects data from incomplete forms, which gives what we need to validate ad campaigns.


Perhaps your business requires a more robust configuration like an online directory or a larger capacity shopping cart. Maybe multi-language features are the answer, or perhaps you're under pressure to scale fast where a software-defined infrastructure (SDI) fills the bill.


We can set location triggers according to city or zip code and set an action when your visitors are within a 30-mile radius of your location.Your visitor's location is detected by the IP address of their device, which is compared with a known list of locations.



    Your website is the most important marketing tool you have. It's the hub of your digital sales and marketing strategy, and it's the number one thing your prospects want to explore before making a purchase. But since businesses often have no idea how much they should pay for a website redesign and what to expect for their money, we've decided to answer that question once and for all.


    Your final website requires a great deal of sophisticated coding to ensure that it displays properly in all web browsers and through all media devices, to ensure the best user experience according to whichever browser or device the user is using to interface. This is called Adaptive Web Design. Your final website will be among the top companies that have embraced Adaptive Web Design. Amazon, USA Today, Apple, IBM, and, to name a few. For this reason, we provide you with a close approximate visual representation of what your final website will look like (a mock website) for you to view on your desktop computer. This gives us the ability to make relatively quick adjustments to the layout based on changes you would like to make until we collaboratively define the precise final version of your website, without us having to change significant amounts of code based on each change. This is meant to ensure things like the graphic and photo positions, written content, fronts, colors, color theme, etc., are all aligned and displays as close as possible to the way you ultimately want. Once we have your final approval of the content and layout, we have our coders go to work on coding the adaptive website. Changes made after the coding is complete require the RECODING of each section(s) for every known device and web browser based on the change(s). The process is quite extensive. Therefore, we try to get as many of the changes you would like made, done upfront, prior to coding. Your final website version will display and function on every device and browser with absolute perfection every time.


    First, you want to "wireframe" or map out how you'd like your website to work. This is important both for the experience of your visitors and for the SEO value. Google considers the content and structure of your website when it ranks for search. Second, there is critical information that is often neglected. Oftentimes people will design based on what they like and not what their target market needs. They forget certain visitor conveniences like an easily accessible navigation menu, their business contact information, and directions to their location(s). Third, you need to consider security. If you're selling anything online, you need to put some effort into securing your site with an SSL certificate. The SSL will encrypt communications between you and your clients (i.e. a credit card number, Social Security number), which will alleviate their fears of providing such information since there's so much identity theft on the web. Forth, integrating social media platforms into your website will help boost your SEO, improve your business' footprint on the social web and build your following across numerous social platforms. There is great value in maintaining a presence on multiple social platforms--that is as long as you actually maintain your content. If so, you'll keep your brand top of mind and keep visitors engaged.


    You’re ready to start designing your website and need to find someone to actually get the job done. You know the reason you want a new website and have probably already done some lightweight strategy development and brainstorming. The next thought that comes to mind is, “OK, we need a web developer for our project.” But is that the right move for your company?

Learn Our Approach to Implementing Winning Website Strategies to Improve Your Relationships and Customer Loyalty

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Act Now and Get Your Credible Website,Mobile Optimized... Today!


Request a free quote .

Our Master Business Coaches are standing by ready to assist you in establishing and setting up the right “Customer Experience” solutions for your small business. Our Master Business Coaches are fully trained and experienced with knowing exactly the best approach to take to maximize sales and keep your customers coming back for more.

Feel free to contact us for any inquiries:


491 Nathan's Way, Suite # 4,Grand Haven, Michigan, 49417, USA


Monday - Friday: 9 AM - 5:30 PMClosed Saturday & Sunday

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Compass Correct, 491 Nathans Way, Grand Haven, Michigan, 49417, USA